Identify the areas at which you excel, as well as those in which you need the help of an SEO professional. Read on for some great tips to help you get the most out of your SEO efforts.
A properly coded site is an important part of a successful SEO strategy. When search engines see coding that is not well done, they will pass it up. Your website won’t be indexed if it contains a great deal of Flash content and does not have alternate textual descriptions.
During your initial SEO setup, avoid thinking that advertising is the primary way to get your rankings up. Advertising may increase traffic; however, it does not affect your search engine ranking.
In order to fully optimize your site, you must focus on keyword density. Be sure not to overdo keyword usage. A good rule of thumb is to keep it under 20%.
Go to the websites of competitors and view their source codes. This can show you how they use SEO on their site and which keywords they use. While you shouldn’t copy them all the way, it can inspire you to figure out new ways to do things.
The domain name that you choose should be easy for your customers to recall, and closely related to the type of merchandise that you offer. If people will only hear your site name out loud, as in a Youtube video, this is doubly important.
Look for non-profit or education sites that will link to your site. Links from reputable sites are favored by the major search engines and boost your rankings. You want to have pertinent, well-written information so that your site is featured by reliable, authoritative websites. Provide useful and worthy content to the organizations.
Try not to use too much Flash on your site. Flash can not be read by the spiders and text used in flash won’t be read. If you want to optimize your site, you have to have the right type of content.
Be sure to put your keyword in your site’s page title. Because your title is going to be prominently displayed to users in search engine results, make sure it is pertinent and logical, so users form a favorable impression of your website. Making your URL descriptive of your type of business will help it be found, even when it is new and your name is not well known.
Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers’ needs so that they’ll find you when they search for the tag. This particular tag should be thirty words or less. You should not exceed 100 KB on this page.
Design your site map to incorporate your chosen keywords. A site map shows you all of the available areas of your website to your viewers. In addition, it gives a simple access point so that these people will be able to locate what they are searching for. A search engine will also use your site map to give you a higher ranking because one of the things that they are looking for is how easy your website is to access.
Use the tips offered here as a stepping stone to higher site rankings and great success for your business. It’s easy to learn good SEO practices, and this is the key to getting the best search engine rankings possible.