If you want to monetize the blog or bring in more traffic, SEO is your best bet. Search engine optimization is making your website appear at the top of searches on Google and other search engines. Keep reading so you can learn more.
To help you to rank highly on search engines you’ll need to take advantage of the meta tags for “Title”, “Description”, and “Keywords”. These meta tags are one of the main spots that the search engine bots use to determine what your site is about. For example, say your site’s keyword is “cat food.” In addition to “cat food,” you can add “catfood,” “kitten food,” and “cat chow.”
Search engines improve your rankings based not just on hits, but also on the length of time of each hit. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. There is more and more evidence suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. Forums and message boards are great ways to keep visitors engaged with your site for long periods of time.
Using Flash is not a good idea when you are optimizing a site for the search engines. Flash may take a while to load and it’s not currently read by the search engine crawlers, so text in a Flash fill won’t be indexed. It’s important that your website’s content is easily visible to search engines.
SEO is really a DIY project. There are many resources that can teach you what you need to know about search engine optimization. There are several websites that can be helpful, as well as really excellent books on the topic.
If you have good tag descriptions, you will be able to bring in more clients. A good limit to set yourself is around 30 words. Don’t put more than 100KB of content on your description page if you can avoid it.
You must research your keywords before attempting to optimize your site. When creating your website, figure out what keywords you should focus on. When you research keywords, you can learn the phrases people are using when searching for subjects related to your site. Your ranking in the results of search engine queries will be raised when the right keywords on your website have been highlighted.
If you add keywords on comments you will be better recognized. You must focus on the content of your website.
Many site owners forget to check their sites for grammar issues, even though that is one of the most important things about owning a website. Take the time to look over your website and make sure that everything is legible and correct for your readers, and for the search engines. If you have spelled keywords the wrong way or you have errors on your site, the search engine will not include you.
Create and publish fresh content as frequently as you can. Set a goal for yourself for weekly updates of new content and stick to it. Search engines view websites that consistently produce new content as more useful than those websites that only produce content sporadically. Sites with fresh content tend to have higher search engine rankings.
Use videos along with a video sitemap for increasing your SEO. Videos can create a personal touch on your site. Post videos on your website, and be sure to use good keywords for labels. Create a sitemap and submit it through Google Webmaster Tools. Once you have done that, display the video on other sites, such as Yahoo, YouTube and Metacafe. After that, just wait for more business to come through.
Search engine optimization is a free, effective and easy way to popularize your website. Using what you’ve learned will help you send your website to the top of the search engine rankings. Stay ahead of your competitors by using this advice.